Companies often have multiple social media accounts on many different social platforms. They need to use social media management software and a social marketing team to stay on top of their social media presence.
Until recently, people tasked with social media management only focused on creating and executing plans to generate and post content. However, today’s consumers demand easy and non-disruptive customer support via social channels.
Social managers must schedule posts, respond to questions, manage communities and participate in conversations. Leading companies combine their social customer service effort with their social media management programs. Social customer service includes routing customer service issues to the right department, updating customers about outstanding issues and closing the loop with the customer by seeing issues through to resolution.
Grow to robust Social Listening
Ensuring you capture and process every mention of your brand, products and services is job one. When you listen completely, you have the chance to respond thoroughly. So first stand up a Social Listening program and ensure you get off to the right start.
Uncover business optimizations with Social Analytics
Use the data you gather via social listening to analyze how your customers and prospects feel and what they need from your business. Your goal should be to make sure you have confidence in the data you are looking at, so you’ll need a comprehensive and extendable social analytics effort to ensure you can keep up with the latest demands. Once you understand the data, you have the opportunity to share the findings broadly across the business. We call this “operationalizing the data.”
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